The Government have endorsed the ISA or Individual Savings Account in a bid to help get more consumers saving, rather than falling further and further into debt.
A recent survey from Scottish Widows found that 40% of British consumers have absolutely no savings tucked away for the future.
ISAs are a great way to save money as they possess greater potential interest and give consumers some real flexibility with their money. 17 million people have already invested in them since they were introduced in 1999.