People over the age of 50 in the UK are concerned about how the credit crunch will effect their pension and investments and are concerned they will eventually end up in debt.
Research from the mature marketing agency Millenium claim that over 75% of elderly consumers believe their investments will be negatively effected by the credit crunch.
Fiona Hought from Millenium commented, "Marketers need to recognise how consumer attitudes have changed and adapt their services appropriately to the current economic climate."